Landing page optimization the definitive guide to testing and tuning for conversions
Titles
- Landing page optimization the definitive guide to testing and tuning for conversions
- Safari Books Online
Attribution
Tim AshPublication Details
E-ResourceWiley2008Availability
Call Number
- TK5105.888 ()
Link
Author
Subject
Notes
Title from resource description page (viewed Apr. 27, 2009)
Includes index
Electronic reproduction. Boston, Mass.: Safari Books Online, 2009 Available to subscribing institutions. s2009 maun s
Contents
Setting the stage
Understanding your landing pages
Understanding your audience
Understanding the decision process
Why your site is not perfect
Selecting elements to tune
The math of tuning
Tuning methods
Assembling the team and getting buy-in
Developing your action plan
Avoiding the pitfalls
A closer look at the Google Website OptimizerISBN
- 9780470174623
- 0470174625
Categories: Catalog
